About AcuityAds Holdings
Digital marketing is now one of the most important businesses in the world and with more internet penetration is it only going to grow bigger in the years to come. One of the most interesting companies in this sector is AcuityAds Holdings Inc. (OTCQX:ACUIF) (TSXV:AT), which is known to use innovative artificial intelligence-powered tools to offer the best digital marketing solutions.
Acuity is well known for providing insights that are grounded in data and its real-time analysis allows marketing teams of different companies to act quickly one way or another. Digital marketing is entering a new era and Acuity could well be the next big thing that could eventually become an acquisition target for giants like Google, Amazon, and Facebook.
Hence, it is important to take a closer look at the company. The company’s innovative solutions have been effective beyond doubt and recently, it released data that confirmed that view. On October 22, Acuity provided an update on the performance of its AI-powered algorithm. The company revealed that the campaign performances of its clients have improved by as much as 15%. The figure in question reflects the return on investment and it goes without saying that it should only rise in the years to come as Acuity keeps fine-tuning its algorithm to suit the dynamic needs of its clients.
On the other hand, Acuity also made an announcement that indicates that it is not going to be hard-pressed to make investments in order to build its business. Back in September, Acuity announced that its existing revolving line of credit with Silicon Valley Bank has been extended and raised as well. The line of credit has been raised from $15 million to $18 million.
Soaring Digital Spending
On the other hand, the spending on TV advertisements is declining steadily while the same for digital ads is rising and hence Acuity is in the perfect position as a company. This year, digital spending soared by 19% in the United States to hit $ 129.34 billion and on the other hand, TV ad spending declined by 2.2% to drop to $70.83 billion. Cord-cutting is becoming increasingly common but with revolutionary platforms like Acuity’s True Reach Insights, businesses can still figure out how to advertise online.
However, more importantly, Acuity provides marketers with such important insights that it is hard for digital marketing campaigns to fail. For instance, a marketing head will be informed whether video content is doing well or not or how much in returns a company is getting from its advertising dollars. In order words, Acuity Holdings is the complete digital marketing solution that could well be the next big thing. Investors should watch this stock closely over the coming months.